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Typically, I am hard to impress. As a creative director, I always strive to make sure my client’s marketing image is top notch and that takes time and multiple revisions. It is the same situation with ad delivery platforms. Just how many flash embedded ad networks does it take before I start to roll my eyes? Maybe three, four if it is Christmas. A few weeks ago, I attended the SFBeta event in San Francisco and met Nik Bonaddio, the Creative Director of Spongecell. Guess what? He has another ri
Oops, the facebook event has been up for a few weeks but we forgot to update our blog! Spongecell is hosting us for Lunch 2.0 this week. Hosts: Spongecell Ads Where: 5 Lucerne St. #1, San Francisco, CA When: Thursday, August 21st, 2008 12:00 - 2:00PM RSVP on facebook Upcoming (and some past) Events (since the last time we bothered posting) Wednesday, July 9 - Zecco, Burlingame, SV Wednesday, July 16 - souk, Portland Thursday July 17 - Pyramid Alehouse, Seattle Thursday July 24 - Evri, Sea
Spongecell CTO Chris Hobbs will be presenting at the Rails Conference Europe on September 4, 2008 in Berlin Germany. The RailsConf Europe is organized to meet the increasing demand for skill building, and to spread the developments of Rails to programmers and IT managers alike. The most innovative and successful Rails experts and companies from around the world, including Spongecell’s very own CTO Hobbs, will provide examples of development paradigms and design strategies to enable businesses
Last Thursday, some of our East Coast office made an appearance at Mashable’s SummerMash at Touch in NYC, where there was lots of socializing about Web 2.0 over food, drinks and live music. The event was the grand finale of Mashable’s cross country Summer Tour, and a couple hundred people came out to celebrate. We had a great time meeting folks and talking up our new Rich Media. If anyone from SummerMash didn’t get a chance to run into us and wants to grab a drink and recreate SummerMash, get
Spongecell’s CEO Ben Kartzman was recently inducted into The Internet Oldtimers Foundation, being recognized as a leader in the digital advertising community. The foundation highlighted Ben’s experience in the digital and online advertising worlds alike, writing: “Ben Kartzman has emerged as one of the leading minds in the creation and management of highly usable software products. He is a qualified expert in interactive advertising and possesses particular strengths in global team building
Updated Let’s face it: Display ads are lame. Eye-tracking analysis suggests that most people ignore them. Consumers find them significantly less trustworthy than search ads, and it even seems doubtful that clicks are a good measure of their success. Despite this, display advertising was responsible for around $4.41 billion of the approximately $21.1 billion spent on online advertising last year. Improved targeting methods might make display ads more useful for brands and publishers, but there
First things first, let me introduce myself. I’m Nik, the creative director here at Spongecell. I joined up with the team about seven months ago after a two year stint at Yahoo!. Before that and like most other members of the team here at Spongecell, I attended Carnegie Mellon University in Pittsburgh, where I graduated with a Bachelors in Information Systems/Communication Design, and a Masters in Information Systems Management. Whew! Glad that is out of the way. Last night, I had the distinc
Things seem to be moving very quickly right now, which is as exciting as exciting can be. Our CEO is in New York, talking to some big names and presumably hot on the trail of closing with ad buyers to get our technology out there in the live world. Our CSO is in Los Angeles talking to agencies and other media types for the same reason, except from a slightly different angle since his pitch is no doubt agency-centric and not brand-centric. That’s a whole lot of wheeling and dealing! Now add to
So recently in lieu of the new product rollout at work, I’ve been doing a lot of ad-hoc PR for the company. Nothing too big, just attending and sometimes speaking at various Web 2.0 and new tech meetups, harassing various influential bloggers, and generally getting myself (and by extension, the company) out there in the social conscience through sheer force of will. This sort of outward socialism isn’t an uncomfortable thing for me; I’m firmly extroverted so there I don’t have any hang ups on i
If you are wondering where our iPhone post is, we didn’t write one – there are plenty of posts to read on the subject already. We DID take a snap of the line of the Apple store at a shopping mall here in Portland on Friday though: Now, on to the weekly reading list… On the endangered list: Postcards. A new survey from M:Metrics says that photo messaging from mobile phones has grown 60 percent in the U.S. and 16 percent in Europe over the past year. As the mercury climbs in the summer month
For a few months, I’ve been looking into an interesting Left Coast startup called Spongecell which helps companies promote events virally. (The only problem with this company’s presentation is that it’s easy to call it “SpongeBob” instead, especially you have two small children (grin), but apparently the founders find that amusing.) Well, now I’ve meddled with the Spongecell tools for a while. I’ve also brought them to the attention of my husband, a Web designer who manages a site for a folk
エンゲージメントを高める広告ブログパーツ「Spongecell」 エンゲージメントを高める広告ブログパーツ「Spongecell」。 SNSへの埋め込みやメールでの共有ができる広告パーツ。 » Spongecell タグ: Spongecell 日時: 2008年07月06日 19:24 |
Spongecell, an event planning and marketing tool is off with wiping its hands in the advertising market with its newly launched product Spongecell Rich Media Ads. The purpose is to amalgamate event planning, promotion technique with advertising. This in turn would be made available to the users through their accounts after its being added to standard IAB advertisement. This is going to act like a tool that lets users access it anytime they want to. As reported by Kirsten Nicole (Mashable) the
Spongecell Ads Turn Banners into Bookmark Buttons July 4th, 2008 | No Comments | Posted in Business Event planning and marketing tool Spongecell is delving into the advertising market with a new product called Spongecell Rich Media Ads. Seeing as event planning and promotion go hand in hand with advertising, this is a natural next step for Spongecell to make. Spongecell will be adding its "Add to Life" technology to a standard […] Tags: Advertisement, Banners, Bookmark, Clients Have Access, C
Six companies presented five-minute demonstrations for an audience of VCs, media, peer startups and advisers at last evening's Big Summer Geek-Out, presented by SF New Tech and held at Mighty...
Six companies presented five-minute demonstrations for an audience of VCs, media, peer startups and advisers at last evening's Big Summer Geek-Out, presented by SF New Tech and held at Mighty in San Francisco. Some are nascent ideas, some are already backed with millions of dollars, and all are considering raising capital soon. Among them: ∙ Snitsig Inc., the developer of SnappyStuff.com, a site with related widgets that help people buy, sell and swap their belongings. The site dovetails with
Six companies presented five-minute demonstrations for an audience of VCs, media, peer startups and advisers at last evening's Big Summer Geek-Out, presented by SF New Tech and held at Mighty...
Six companies presented five-minute demonstrations for an audience of VCs, media, peer startups and advisers at last evening's Big Summer Geek-Out, presented by SF New Tech and held at Mighty...
Event planning and marketing tool Spongecell is delving into the advertising market with a new product called Spongecell Rich Media Ads. Seeing as event planning and promotion go hand in hand with advertising, this is a natural next step for Spongecell to make. Spongecell will be adding its “Add to Life” technology to a standard IAB advertisement, which will become part of the tool set that Spongecell clients have access to with their accounts. So what will these new ads entail? Spongecell
Just in time for the 4th of July weekend, SF New Tech is here to help you get in the festive mood with the Big Summer Geek Out event. Taking place on 7/2/08 at Mighty (as usual), SF New Tech promises to deliver a fresh round of technology and Web 2.0 companies for your listening pleasure and demo experience. Tickets are $15 in advance online or $20 at the door (21 and over only). The event starts at 6:30 pm and goes till 11:00 pm. This event is sponsored by GoGrid & ServePath. Come visit
